THE POSTSTEADY BLOG

Client reporting, written the way you'd actually explain it.

Guides on writing a report clients read in one pass, plus how Poststeady stacks up against the tools you already use.

5 best client reporting tools for social media managers

An honest look at the top reporting software options in 2026, comparing API-based dashboards against CSV-first narrative reporting tools.

Pricing & Business / 3 min read

5 best client reporting tools for social media managers

All Reporting Guides AI & Insights Templates Pricing & Business

Reporting Guides

What to do when two platforms name the same metric differently

LinkedIn calls reach "unique impressions." Instagram renamed impressions to views. What each one actually means, and how to keep your report consistent.

Aditya Singh
7 September 2026 · 5 min read

Reporting Guides

How to combine exports from several platforms into one report

Four exports, four date ranges, four ideas of what counts as a view. Here's what actually adds up across platforms, what never does, and why.

Aditya Singh
6 September 2026 · 6 min read

Reporting Guides

What's in Later's analytics CSV export, and what isn't

Later gives you one CSV per analytics section, not one file per client. Here's what each file holds, what Meta took away, and how far back it goes.

Aditya Singh
6 September 2026 · 5 min read

Reporting Guides

How to turn a Metricool export into a client report

Metricool's own report builder is fine until you need to mix its data with something it doesn't track. Here's when to reach for the CSV instead.

Aditya Singh
5 September 2026 · 3 min read

Reporting Guides

How to export TikTok analytics for a client report

TikTok Studio and TikTok Ads Manager export completely different files with no shared columns. Here's which one your client report actually needs.

Aditya Singh
4 September 2026 · 3 min read

Reporting Guides

How to export LinkedIn Page analytics (it's an XLS, not CSV)

LinkedIn's Page export downloads as XLS, not CSV, splits every number into organic and sponsored, and ships one file per category. Here's what to pull.

Aditya Singh
2 September 2026 · 6 min read