THE POSTSTEADY BLOG

Client reporting, written by people who do it every month.

Guides on social media reporting, AI-written insights, retainer pricing, and templates you can copy today.

FEATURED GUIDE

How to write a social media report clients understand in one read

A structure for turning raw metrics into a report that answers the one question every client has: was this month worth it.

Reporting Guides / 6 min read
AI & Insights

What an AI-generated social media insight should actually say

The difference between a summary that restates the chart and one that tells the client something they did not already know.

Coming soon
Templates

A free monthly report template for Instagram, TikTok, and LinkedIn

One layout that holds all three platforms without the report turning into a spreadsheet.

Coming soon
Pricing & Business

How social media managers price reporting into a retainer

Where reporting time fits inside a flat monthly fee, and what to charge for it separately if you do not bundle it in.

Coming soon
Reporting Guides

The social media KPIs worth putting in front of a client

Reach and engagement are a start. Here is what to add so the report explains growth, not just activity.

Coming soon
AI & Insights

Writing a watch-out without alarming the client

How to flag a dip in the same steady tone as the rest of the report, with the context that explains it.

Coming soon
Templates

Mapping platform exports to one sheet without losing a column

Column names to expect from each export, and what to do with the ones that never match up.

Coming soon
Pricing & Business

How many clients a solo social media manager can actually report for

Reporting time per client, and where that number stops scaling without help.

Coming soon
Reporting Guides

Next-month action plans that clients actually approve on the call

Three specific actions beat ten vague ones. How to narrow a month of data down to a short plan.

Coming soon