If you're a solo social media manager who typed "Whatagraph alternative" into Google, you probably already found the number that sent you looking: it starts at €699 a month. Before hunting for something cheaper that does the same job, it's worth asking whether you actually have the job Whatagraph solves.
What Whatagraph is built for
Whatagraph is a cross-channel marketing reporting platform. It connects live to data sources across paid ads, SEO, email, and social, pulls everything into one dashboard, and generates white-labeled reports on a schedule. That's genuinely useful when a marketing agency is reporting on ten clients across thirty-plus connected accounts and can't have someone manually rebuilding each report every month.
The product is built around that scale. Its current plans are priced in "source credits" — one credit per connected data account — and start at the Max tier: 50+ source credits, unlimited users and reports, white-label reports, KPI alerts, a dedicated success manager. There's no free plan and no entry tier below that.
What that costs, and why
Max starts from €699/month billed annually. That's not a typo and it's not an upsell trap — it's what buys 50 connected accounts across every channel type Whatagraph supports, which is a reasonable price per account if you're actually running that many. It's a bad price if you're one person reporting on Instagram and TikTok for three clients, because you're paying for infrastructure sized for an agency ten times your roster.
The other part of that infrastructure is the live connection itself. To get a client's data into a cross-channel dashboard, you need API or OAuth access to their ad accounts, analytics properties, and social accounts — which means asking each client to hand over that access, and maintaining it as platforms change their permission rules. For someone reporting monthly rather than watching a live dashboard between reports, that's a lot of access to request and a lot of connections to keep working, for something you check once a month.
What a solo social media manager actually needs
Strip away the agency scale and the job is usually smaller: a handful of clients, one or two social platforms each, a report once a month built from the same analytics export you already download to check your own numbers. No PPC, no SEO, no email — just the social side, done well, without asking a client for account access they may not want to give a freelancer.
Where Poststeady fits
Poststeady is built for exactly that narrower job, not a smaller version of Whatagraph's. There's no live connection to anything — you upload the CSV you already export from Instagram, TikTok, LinkedIn, Meta Business Suite, or wherever else you post, map the columns once, and get a three-page report branded to your business with a written summary you edit before sending.
It's free for 2 reports a month, forever, with full features and no watermark — 2 clients on the free plan, 10 on the $19/month Pro plan. No source credits, no per-account meter, and nothing to connect because there's nothing live running in the background.
If you only need one thing
Reporting across paid, SEO, email, and social for a real agency roster with live dashboards between reports: Whatagraph is built for exactly that, and the price reflects the accounts it's connecting.
A monthly social report for a handful of clients, built from the exports you already have: that's Poststeady's whole job, free for 2 reports a month.
See what your export turns into
Upload the CSV you already have and get a branded three-page report, no connected accounts required.
